WAM: Dubai Chambers has rebranded and unveiled its new corporate identity reflecting the organisation’s restructuring, which was earlier announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.
Under the new structure, three chambers of commerce operate under Dubai Chambers, namely Dubai Chamber of Commerce, Dubai International Chamber and Dubai Chamber of Digital Economy, each of which have their own individual brands, strategies and specialised approach.
The announcement came after Dubai Chambers adopted its 2022-2024 strategy earlier this year, which expands its role as the important organisation supporting the growth of Dubai’s economy. The strategy aims to better serve Chamber members, deliver added value and future proof the Dubai’s economy in line with the emirate’s new vision and strategic goals.
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