Emirates Steel’s exports expand to 56 international markets

Emirates Steel’s exports expand to 56 international markets

WAM: Emirates Steel has recorded a nearly 50 percent increase over the past two years in the number of its export markets in Europe, America, Asia, and the Middle East and North Africa.

The expansion of Emirates Steel’s export footprint to 56 countries in 2021 compared to 38 in 2019 is part of the company’s strategy to diversify its sources of revenue through its marketing channels, improve its agility and enhance the competitiveness of UAE products under the unified brand identity of ‘Made in the Emirates’.

In 2021, Emirates Steel’s exports represented 45 percent of its total sales volumes, with the balance sold within the UAE, where the company maintains a 60 percent market share.

Emirates Steel has a capacity of 3.5 million tonnes per annum, which is enough to meet the domestic market’s high-quality rebar, wire rod, heavy sections and sheet pile.