Facebook is pulling back from its foray into podcasting

Facebook is pulling back from its foray into podcasting

Bloomberg: Facebook’s interest in podcasts is fading, barely a year after it began.

Last April, during a hot market for audio, Facebook launched Live Audio Rooms, short-form stories called Soundbites and podcasts for US users. The company signed deals with creators and sponsored one of the industry’s biggest US conferences: Podcast Movement. Facebook product managers even appeared on the long-time industry program “New Media Show” to encourage podcasters to join the platform.

But nowadays, the company is emphasizing other initiatives in conversations with podcast partners, including events in the metaverse and online shopping, according to industry executives who work with the platform. They asked not to be identified because their discussions with Facebook haven’t been disclosed publicly.