Russia has grown to become the second-largest source market for Dubai’s travel and tourism sector in 2021, climbing from eighth place in last year’s rankings, according to data released ahead of the next edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 9th to 12th May 2022.
Commissioned by Reed Exhibitions (RX), the organisers of ATM 2022, the Colliers report concluded that the UAE is also likely to retain its status as the preferred GCC destination for Russian visitors over the longer term, accounting for more than 90 percent of inbound arrivals in 2026.
In addition to the volume of inbound visitors to the UAE, the average spend of Russian travellers is expected to grow significantly between 2021 and 2026, increasing by US$85 to reach approximately US$1,280 per person during this period. Consequently, the Russian market is on course to surpass US$1 billion for the Emirates within the next four years.
Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said, “The latest figures from Colliers demonstrate that visitors from Russia are playing – and will continue to play – an important role for our region’s travel sector, especially when it comes to the UAE.